Wednesday, October 22, 2008

The Reverse Bradley Effect???

People seem really concerned about the Bradley effect in this years’ presidential election. Well what about those whites who will not admit to voting for a Black man? Monday's Washington Post-ABC tracking poll showed Obama winning 22 percent of conservatives and getting 12 percent support among Republicans.

The so-called Bradley Effect, meaning that whites lie to pollsters about their support for a Black candidate, is cited as the reason Los Angeles Mayor Tom Bradley lost to George Deukmejian in the 1982 California governor's race despite polls showing him up seven points. I know some of you have had conversations with coworkers or friends that went along the lines of, “Well I can talk to you, but I wouldn’t want anyone else to find out…” Once a person enters the voting booth unconscious motivations and buried prejudices may or may not come out. And since this is where it counts, polls cannot be as accurate as we may hope and believe.

Only time will tell.

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